Description of Session
Barriers such as knowledge, cost, time, and access to services, prevent women and their partners from adopting and continuing use of contraceptive methods. Nivi’s highly scalable AI-powered conversational chat service is working to change that by providing users with personalized and culturally appropriate SRH information, contraceptive recommendations, and referrals to clinics and pharmacies where they can access methods from condoms and over-the-counter pills to IUDs and implants. The digital service complements existing health education campaigns and health services, while also providing a new pathway to expanded contraceptive adoption through self-care. In 2019 alone, Nivi engaged over 900,000 people in India and Kenya through popular digital channels including Facebook Messenger and SMS. Looking ahead to 2020, engagement will only pick up further when WhatsApp is added as a channel. Through these digital interactions we capture market-level insights on user demographics and needs, their barriers, method preferences, and readiness to act. Nivi works with provider networks, pharmacies, and voucher programs to improve access to services and enable self-care.
